Now, Say 'Thank You'

The need for effective communication.  Is it important for general rules of politeness to be applied to business-to-person interactions?  Why does it matter if a company fails to say “thank you” when someone has initiated a message of communication?  It actually matters a great deal.  When a company fails to communicate properly with its publics—customers, investors, employees, or even potential recruits—it is a clear indicator that two serious problems are in effect.

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The Business Environment

Six forces of influence.  The six forces of the Business Environment are defined and described in detail.  These are the forces beyond the control of any company.  Understanding and monitoring them is crucial in order to anticipate, prepare for and successfully adjust to the change that is both inevitable and constant.

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