Now, Say 'Thank You'

The need for effective communication.  Is it important for general rules of politeness to be applied to business-to-person interactions?  Why does it matter if a company fails to say “thank you” when someone has initiated a message of communication?  It actually matters a great deal.  When a company fails to communicate properly with its publics—customers, investors, employees, or even potential recruits—it is a clear indicator that two serious problems are in effect.

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